How do I pick the right blog platform for my new blog?
Welcome back, blogger!
Now that you’ve gotten the basic website setup complete, (click HERE to go to our FREE Blog Setup Tutorial for Beginners), it’s time to select a blogging platform.
Blog Platform Definition
“A blog platform is a software or service used to publish your content on the internet in blog form.”
There are many blog platforms available on the web, in this post, we’ll focus on two of the most popular in the world ~ WordPress and Blogger (also known as BlogSpot).
Both WordPress and Blogger offer paid and free blogs, although it’s important to note how Free vs Paid (self-hosted) blogs might affect you and your ultimate goals.
No matter which blog platform you choose, you’ll need to answer the same question; free blog or self-hosted?
To make this important decision, take a look at the goals you’ve set for your blog business and ask yourself if making money is on the list?
If your new blog will be more of a hobby or you’re not sure if you are ready to fully commit, then a free blog might be a fine choice for you.
However, if your goal is to eventually monetize your blog via advertising, affiliate links and the ability to charge fees for product reviews on items gifted to you by brands, then self-hosting is the only way to go.
You’ll find that most bloggers are partial to one platform or the other, so the choice is entirely up to you. After all, you’re a blogger now!
Let’s break it all down, to help you make an informed decision.
I’ve used WordPress for my blogs since I began my career nearly ten years ago. I love the versatility, the creative options and plugins available as well as the functionality of the platform.
A self-hosted WordPress blog offers an incredible variety of customizing and styling tools, many of them free. You’ll have some spiffy themes to choose from (a theme is a plugin that allows you to change the look and layout customization) along with many amazing extra bells and whistles.
Having your own domain name makes for a stronger brand and makes you look professional. You’ll also be able to monetize your blog in a wide variety of ways.
There is a bit of a learning curve associated with self-hosted WordPress blogs, which is why you can get as fancy schsmancy as your heart desires in customizing your cyber home (yea). Not to worry, not only is there a WordPress help community, there are oodles of quick tutorials about how to change everything from your font colors to adding animation to your blog on YouTube and elsewhere.
You’ll pay a monthly hosting fee (or you can pay a one-time fee for the year, which will often save you money).
WordPress Blog Setup
If you have decided to go with a WordPress paid blog, go to your Blog Hosting company and select
“WordPress” to get started.
WordPress has a different site specifically for free blogs. Click wordpress.com to set up your free blog.
Blogger and BlogSpot are blog publishing platforms owned by Google.
Google’s free blogs offer a user-friendly setup for new bloggers, with some sweet basic features.
The paid blogs offer excellent reliability, and your blog can easily be connected to both your Google and Google AdSense accounts.
Both novice and professional bloggers struggle with the limited or non-existent options for website customization, high-end features and quality theme choices. You’ll pay a monthly hosting fee (or you can pay a one-time fee for the year, which will often save you money).
Blogger / BlogSpot Blog Setup
To set up a paid BlogSpot blog, click Blogspot.com to set up your blog with personalized domain name.
If you prefer a free blog, click Blogger.com to launch your blog. Side note, the smart folks at Google have forwarded the BlogSpot domain into their Blogger domain, so either one will get you to the same place.
Once you’ve selected and setup your choice of blog host, you’ll be ready for the one of the fun parts of blogging ~ customizing and decorating your new cyber home!
Up next on the blog; we will continue our blogging series, serving up tips and tricks to making your blog pretty!
Until next time, keep living the dream, darlings!
Xo, Jonet & Daisy