Woman in shopping

If we were to take a poll, what percentage of women do you think would say they don’t mind paying extra for department store beauty lines? I will raise my hand here, but with a big caveat. One thing I’ve learned over the years is that you don’t necessarily have to pay top dollar to get quality beauty products. If you peeked inside my beauty drawer, you’d find a 60/40 split ~ 60% are my favorite department store brands, and 40% I pick up at Target or the drugstore.

Being a certified beauty product junkie, the good news is that my drugstore faves, in my opinion, actually outperformed their pricey competition.

Did you know the beauty giant L’Oreal Group (drugstore) owns a slew of other beauty lines including Lancome and Kiel’s (both department store lines)?

Since we’re all about sharing insider secrets here at FCO50, we’ve put together our picks for The Best Anti-Aging Products $25-or-Less. Some are department store products, but at a value price, the rest are drugstore beauty gold, baby!



This natural brightening moisturizer is clinically proven to even skin tone and help diminish the appearance of dark spots and discoloration and reduce the look of fine lines and wrinkles.

Burt’s Bees $11.92 Amazon




Specially formulated to lift, firm and brighten your skin- disguising lines and wrinkles as well as evening out the skin tone to give a flawless look. Perfect for Normal/ Dry and Dry/ Very Dry skin types. Hypo-allergenic with a broad spectrum SPF 15.

No7 Lift Luminate Foundation

$15.99 Target



Tarte’s best-selling liquid concealer, offering crease-free, creamy coverage with invigorating skincare benefits. Powered by nourishing maracuja and rich antioxidants, the multi-tasking formula helps awaken a dull complexion while smoothing and improving skin’s texture and tone. The full coverage waterproof concealer expertly masks redness, dark spots and discolorations while imparting a brightening, luminous finish to help offset the look of dark circles for a flawlessly radiant complexion.

Tarte Creaseless Concealer $25.00 Sephora




Thirst-quenching algae extracts deliver an extra helping of hydration while emollient-rich apricot kernel oil acts like a “fountain of youth.” Feel skin drink in the softness, lap up the luxury.

Origins Drink Up Intensive Overnight Mask $26.00 Sephora




This light, fast-absorbing treatment is designed to absorb deep into your skin to tighten upper skin cells. Wheat proteins, VitaNiacin, Vitamin E, and ProVitamin B5 are added to strengthen and nourish skin cells for greater elasticity and vibrancy.

Olay Total Effects Night Firming Facial Moisturizer Treatment $19.79 Target




Gently removes dirt, oil and makeup without disrupting the skin’s natural protective barrier. Never drying, ceramides help moisturize, restore and maintain the skin’s natural protective function.

CeraVe Unscented Foaming Cleanser $8.89 Target




Formulated with Neutrogena’s exclusive Accelerated Brightening Complex. This nourishing eye cream diffuses the look of dark circles while light reflecting minerals brighten eyes.

Neutrogena Rapid Dark Circle Repair Eye Cream $17.99 Target






Effective treatment to make skin silky soft and radiant while brightening, smoothing and protecting. Illuminates tired, dull skin. Arctic cloudberry seed oil combined with highly effective vitamin C and lingonberry seed oil boosts radiance and brightens the skin with a long-lasting effect. Special formula releases vitamin C slowly into the skin making its effect last longer.

Lumene Vitamin C+ Beauty Drops  $21.99 Target or Amazon



Restorative eye treatment with anti-aging actions. Eyes look rested, visibly brighter, renewed. Apply day and night for brilliant results.

• Anti-Aging Treatment
• Now target 5 signs of aging at once.
• Infused with a powerful anti-oxidant.

L’Oreal Age Perfect Eye Renewal $19.99 Target

So do yourself and your wallet a favor and give these products a go. You just might add some new products to your own beauty favorites list!

Thanks for stopping by FCO50. We hope you’ll come on back real soon.

XO, Jone’t

Blogger, Editor at Fabulously Chic Over 50
Jonet Wooten is a 56 year old former investigative newspaper reporter/photographer. She's always in search of the latest and greatest in Fashion, Beauty and Travel, which she writes about on her AWARD WINNING blog. Creator of the popular global fashion series She's Got Style.
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