It goes without saying we all want healthy, shiny hair and if we make monthly visits to our hairstylist/therapist, choosing the right shampoo matters that much more. After all, it costs big money to cover those annoyingly prolific grays, and often times, expensive color friendly hair care lines to keep that color from washing right down the drain.

pureology hydrate shampoo

One of my favorite color-safe shampoo and conditioner lines is Pureology Hydrate, recommended to me by more than one hairstylist in the know. It performs as described, hydrating my hair without fading my color. But all that tender loving hair care comes at a steep price, the Pureology line is high end indeed.
PUREOLOGY HYDRATE SHAMPOO ~ $64.00 1 Liter at Ulta

I mention this line because I’ve found an alternative that is a fraction of the cost, performs just as well and is sulfate-free, which means (gentle on hair). The only caveat is, you must have a Costco membership to score this hair care line (or ask a friend to pick up a bottle for you).

Costco has private labeled what many have described as a Puregology knock off (note even the shampoo bottle color is similar). I’ve been testing Costco’s Kirkland line for 2 months and I’m a believer (cue Monkey’s song Then I Saw Her Face).

costco kirkland shampoo

Sulfate free
Paraben free
Color safe
Gluten free
No animal testing (yea!!!)

One pump washes my long hair and unlike other sulfate free shampoos, it actually lathers (thumbs up). The smell is subtle, not floral, just natural. The result is hydrated, clean hair that doesn’t tangle with my color.

Costco Kirkland Shampoo

Sulfate free
Paraben free
Color safe
UV protectants
Gluten free

The conditioner is thick with a pleasant, mild scent. It washes out easily and half a pump is all my long hair requires for soft, bouncy hair.


Costco’s got a clear winner here with their Kirkland salon quality hair care line. After a couple of months of testing, I can honestly say it works just as well as the Pureology line, although the more expensive brand wins hands down on scent.

What’s your favorite Costco product?

Stay beautiful, darlings,


XO, Jone’t ♥


Jonet on EmailJonet on FacebookJonet on InstagramJonet on LinkedinJonet on PinterestJonet on StumbleuponJonet on TwitterJonet on Youtube
Blogger, Editor at Fabulously Chic Over 50
Jonet Wooten is a 56 year old former investigative newspaper reporter/photographer. She's always in search of the latest and greatest in Fashion, Beauty and Travel, which she writes about on her AWARD WINNING blog. Creator of the popular global fashion series She's Got Style.

4 Comments on Why We Love Costco’s Sulfate Free Salon Quality Shampoo

  1. Suzie
    September 4, 2016 at 7:20 am (2 years ago)

    Will check out Costco in Melbourne! Good to know

    • Jonet
      September 4, 2016 at 8:10 am (2 years ago)

      Hi Suzie, you absolutely should! In my opinion, Costco’s private label brand works just as well as the expensive brands. I had no idea you had Costco in Australia ~ very cool! Have a fabulous day. Xo Jonet

  2. Michele
    August 7, 2016 at 1:13 pm (2 years ago)

    Thank you for this information. I am always looking for cost savings to maintain color without sacrificing quality. It’s enough to spend on the color and most shampoos just fade it away by the second week. Love sulfate products and they can be pricey. I will share this with my tribe, My goodness it costs a fortune being a girl ?

    • Jonet
      August 7, 2016 at 6:09 pm (2 years ago)

      Thanks Michele, for your kind comments, and you aren’t kidding about how much it costs to be a girl ~ LOL! I’d appreciate the share with your tribe, you are a doll. XO Jonet


Leave a Reply

Your email address will not be published. Required fields are marked *

Comment *

This site uses Akismet to reduce spam. Learn how your comment data is processed.